An apartment locating website without the ability to search apartments will not generate leads.
The map below is a live ApartmentIDX. Click any map point to see it in action...
GOOGLE POINTS OF INTEREST
The location and points of interest has been removed from the map. The property name and address are hidden even from the back end metadata. The easiest way for your website visitors to get information about each floor plan, is fill out the contact form.
INCREASE TIME SPENT ON SITE
One of the matrix Google measures is the time spent on your website. When website visitors stay on your site longer, it tells Google you have quality content. Most of our other clients have increased time spent on their site from an average of 3 minutes to over 12 minutes.
Research shows you have less than 10 seconds to provide the information your website visitors need before they hit their back button and go to one of your competitors. Adding the ApartmentIDX to your website shows separate pricing on one, two, and three bedroom apartments in your area. It delivers the information renters are looking for, and a simple lead capture form to get more information.
WHAT'S THE DIFFERENCE?
The Apartment IDX is the only tool that searches floor plans. It comes with three separate maps; one bedroom map, two bedroom map, and a three bedroom map. Our market research with renters revealed that one of the most frustrating aspects of apartment websites, is the search results show the "starting rent". If they need a two bedroom, they only want to see pricing on two bedroom floor plans.
HOW OFTEN IS IT UPDATED?
Daily. This is 2019, we don't manually update data. We purchase electronic data feeds and push the pricing directly to your map. Each map pin shows the price so your clients can get an idea of how much each area costs. Although the price might be different based on their move date, this is an accurate starting point.
The property name and address are hidden from your website visitors, but as an admin you can see the name, address, pricing, floor plans, and all other relevant information. You will know exactly which floor plans your clients are interested in. When you sign up you get your very own custom apartment database, you don't share it with other apartment locators.
Research has proven that you need to get information into the hands of your website visitors as quickly as possible. Every lead capture receives a custom email, written by you, delivered from your email address (not ours - less spam), displaying your company logo. Attached to the auto-responder is a custom eBrochure with 10 Featured Properties, also selected by you.
QUALIFY YOUR LEADS
Leads expect information fast, or they move on. Your website should capture leads AND perform the initial contact with each person. The first five (5) pieces of information you send to a potential client should start qualifying them from a prospect to a lead. These marketing pieces should also be written in advance, and emailed automatically. That is why we created the auto-responder and the eBrochure. Our team is always creating new marketing pieces to help apartment locators connect with website visitors.
BUFFER SOCIAL MEDIA
Google monitors your social media presence, engagement, and how it connects to your website. The importance of social signals continues to increase. We recommend a social media posting service called Buffer. It is very inexpensive and allows you to connect all of your social media channels and then schedule up to 100 posts in advance. We have created a feature that posts your Apartment IDX to your Buffer with one-click! Each post links to your custom Apartment IDX landing page with lead capture.